VOORPRET

CLIENT
A newborn project for two DJs based in Madrid, want to introduce Spain to a deeper level.the real "Berlin techno", known for its dark and futuristic sounds.

 

CHALLENGE
The two Dj’s wanted to transmit a
mysterious, futuristic, dark/playful image, letting their listeners know that they would be guided through different dimentions with their sound as if it was a fantasy story.

- The logo had to be a clear and simple repre- sentation of how their music was going to be told as a story.

 

SOLUTION
Having into account the specifics of the clients, I had to create a brand with a persona- lity that mixed Berlin techno’s culture with the stories the Dj’s wanted to tell through their music. By taking a look at the German and Spanish musical Market, I simplified an image that connected in a personal way with the Dj’s. Since there was always their cat around the studio, I made Him the character that would invite the listeners to follow him into different “dimentions in a futuristic, dark but playful” story.