CLIENT 

A young client who had a very personal background story as to, why he wanted to create an alcohol-free wine brand.

​

CONDITIONS

· It must be a modern recognisable icon

·  The wine is to be sold online or directly in restaurants

· The icon had to be either on colour gold, silver, or black

   with black typography for the name and the rest of the

   legal information. 
 

CHALLENGE

The client was looking for a clean, pure, simple, structured, clear word, not a playful icon. The target group consists of "younger, modern people who enjoy pleasure".

​

SOLUTION

An icon that was clear and had the brand's name on it, very modern and simple. After different designs were made, I proposed the client consider other colours for the bottles and/or the icons, after thinking about which could be the right colour, I advised the client to go with a colour palette that was different but at the same time fit together in all the bottles when they were nest to each other, and so, the colourful - modern brand was made.